Mission + Values
Our Mission
PlayaNext was founded by Ian Weingarten, former SVP, Corporate Development & Partnerships at Yahoo and CEO of System1.
He started PlayaNext with the goal of enabling cost-effective cross marketing among brand name software companies at scale. The company is now a strategic source of user acquisition and monetization for its software partners.
Prior to Yahoo, Ian spent his career in finance and private equity at Goldman Sachs, Apollo Management and The Gores Group. Ian graduated summa cum laude from The Wharton School of the University of Pennsylvania as a Joseph Wharton Scholar and Benjamin Franklin Scholar.
Our approach
We market software & apps through partnerships we have with other software publishers and websites that use our platform.
By integrating our platform, these marketing partners can generate meaningful incremental monetization, particularly for free or trial users.
In-App Offers
Our offers are made in our marketing partners' applications either during the installation process, in session, or after user sessions.
Web-based placements
Users are presented with web-based offers on our marketing partners' software and content websites.
Preinstalled Software
We work with refurbishers and OEMs of PCs to preinstall our partners’ software.
download.io
Our download.io website provides valuable content to consumers and promotes the applications of our software developer partners.